BMW i7 Review: Luxury Meets Technology

BMW i7 Review: Luxury Meets Technology

Key Takeaways

  1. The BMW i7 sets a new standard in luxury, offering a lavish interior with high-quality materials and advanced technology.
  2. The vehicle comes with an array of customizable features, including a “sleeping seat” and individual entertainment systems for rear-seat passengers.
  3. Despite its focus on comfort and luxury, the i7 doesn’t compromise on performance, making it a well-rounded choice for discerning drivers.
BMW i7 Review: Luxury Meets Technology

The New Standard in Luxury

For years, BMW’s 7 Series has been a benchmark in the luxury sedan market, but it has often shied away from going toe-to-toe with rivals like Audi and Mercedes in certain aspects. That changes with the BMW i7.

This vehicle is a game-changer, fully committing to delivering an unparalleled experience in terms of comfort, material quality, and technological sophistication.

An Excellent Front Seat Experience

As you settle into the driver’s seat, you’re immediately enveloped in an atmosphere of opulence. The interior is a harmonious blend of premium leathers, veneers, and decorative chrome trims. The secondary controls are crafted from cut glass, offering a tactile experience that’s as delightful as it is functional.

The front seats come with every motorized adjustment you could wish for, along with massage and heating functions. The gently curved touchscreen infotainment and instrumentation display console rounds off the high-tech ambiance.

BMW i7 Review: Luxury Meets Technology

The i7’s navigation system is designed to be your intelligent co-pilot, although it can be a bit overzealous in its efforts to optimize for electric charging.

If your plotted route is expected to drain the battery below 10%, the system continually suggests alternative routes. While some may find this feature helpful, others might see it as an unnecessary distraction.

BMW i7 Review: Luxury Meets Technology

Rear-Seat Luxury Redefined

The rear of the i7 is where the vehicle truly shines in terms of passenger comfort. Standard features include a three-seater bench with folding seatbacks, but the real treat is the optional electrically adjustable lounge-style outer chairs.

With the touch of a button, the passenger-side chair reclines and extends into a ‘sleeping seat,’ offering both ample room and supreme comfort.

BMW i7 Review: Luxury Meets Technology

Personalized Entertainment

Each rear-seat passenger is treated to their own door-mounted touchscreen console, allowing individual control over the car’s entertainment functions.

The BMW i7 even features a roof-mounted folding Theatre Screen, which can be connected to via HDMI or USB-C, or stream video through a dedicated eSim data connection and built-in Amazon Fire software.

BMW i7 Review: Luxury Meets Technology

Sound and Multimedia

The i7 we tested came equipped with BMW’s top-level Bowers & Wilkins Diamond Surround hi-fi system, boasting 1965W of power and 36 speakers. The sound experience is nothing short of breathtaking, making the i7 not just a car, but a complete entertainment hub on wheels.

BMW i7 Review: Luxury Meets Technology

Final Thoughts

The BMW i7 is more than just a luxury sedan; it’s a statement. It tells the world that you value not only performance and reliability but also the finer things in life.

With its combination of opulent materials, cutting-edge technology, and thoughtful design, the i7 sets a new standard in automotive luxury. It’s not just a car; it’s an experience—one that begins the moment you step inside.

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