Toyota Unveils the Century SUV, A New Chapter in Luxury

Toyota Unveils the Century SUV

Key Takeaways

  1. Toyota introduced a new SUV version of its iconic, Japan-only Century sedan.
  2. The Century SUV features a plug-in-hybrid powertrain with a 3.5-liter V-6 engine.
  3. Limited to 30 units per month, the vehicle will be exclusive to the Japanese market with a starting price of nearly $170,000.

The Toyota Century has been a symbol of luxury and exclusivity in Japan for decades. Known for its chauffeur-driven comforts, the Century sedan has now evolved into something even more intriguing—an SUV.

This transformation marks a significant milestone for Toyota as it expands the Century lineup to meet the growing demand for luxury SUVs.

Source: TOYOTA

Design and Features

The Century SUV retains the design cues that have made the sedan a classic. It’s boxy yet elegant, with a focus on interior luxury. Unlike most full-size SUVs that offer seating for seven or more, the Century SUV is designed for just four occupants.

The rear seats are not just seats; they are reclining thrones equipped with an entertainment system and a specialized driving mode to minimize braking jolts for rear-seat passengers.

Toyota Unveils the Century SUV

Customization and Performance

Toyota is offering more customization options for the Century SUV, including a variety of exterior colors and two-tone schemes. The interior also comes with numerous upholstery choices.

For those looking for a sportier edge, there’s even a GR-badged version featuring sliding doors, unique wheels, and tires.

Under the hood, the Century SUV is powered by a plug-in-hybrid system that pairs a 3.5-liter V-6 engine with all-wheel drive. While detailed specs are still under wraps, the powertrain is similar to the one in the new 2024 Lexus TX550+, which boasts 406 horsepower and claims 30 mpg with a 33-mile electric driving range.

Market Exclusivity

The Century SUV will be as exclusive as its sedan counterpart, with Toyota planning to produce only 30 units per month. The vehicle will be available solely in the Japanese market, and it comes with a hefty price tag—starting at nearly $170,000.

Source: TOYOTA

Final Thoughts

The introduction of the Century SUV is a bold move by Toyota, blending the brand’s heritage with modern demands. It’s not just an SUV; it’s a statement of luxury and exclusivity that only a few will have the privilege to experience.

With its limited production and Japan-only availability, the Century SUV is set to become a rare gem in the automotive world.

So, if you’re in Japan and have a penchant for unparalleled luxury, the Century SUV might be the ultimate vehicle you’ve been waiting for.

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